A Guide on How to Analyze Fashion Trends for your Business

In the fashion world, you never know what the next big thing will be, whether it’s a vegan cross body bag or a bulky pair of sneakers. But luckily, the industry’s most prominent insiders have a secret to analyzing today’s trends—and we have summarized them here to help you stay ahead of the curve.

Using fashion trends to your advantage — How to forecast the best styles

How do you know when something is considered a trend? According to experts, there’s no set time frame. Trends can last for as little as a month to over a year depending on numerous factors, such as the demographics it caters to. The most successful fashion brands are experts in trend forecasting, and this helps them predict the future of the market. Wondering how they do it? Here are some tips:

Stay tuned to fashion events

What better way to keep track of what’s in style than by paying attention to current events? You don’t have to be there physically. The internet is all you need to start.

It’s not just about watching the New York Fashion Week or browsing the latest Vogue issue. You can also refer to social movements. For example, more people are shifting to an animal-friendly lifestyle, which means vegan cross body bags are in high demand!

Understand your target market

Have customers been coming in and asking for vegan crossbody bags? Sometimes, you don’t have to predict a trend—you can instead create it on your own. It’s all about listening to what your target audience wants, and tweaking your inventory according to their preferences.

Don’t forget to consider your demographics. For instance, if your customers are mainly women in their 20s and 30s, they’ll likely be searching for matching accessories to go with their outfits.

Get to know the basics of fashion

The only way to succeed in any field is to get a good grasp of the basics. Fashion revolves around three elements: color, shape, and theme. Once you’ve mastered them, you’ll start noticing patterns in today’s most popular tops, bags, and accessories.

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